General
(Also see the Food Media post.) 2016 June 7 Marketing Profs infographics on social media usage. Of adults online, 58% use Facebook, 23% LinkedIn, 22% Pinterest, 21% Instagram, and 19% use Twitter.
Sharing Motivations
Social currency – look good, smart, funny, and in the know. Gamification or first to answer. A little smugness.
Triggers – top of mind or topical.
Emotion – caring = sharing.
Public – include your brand a la the ‘sent from my iPhone’ tagline on emails sent from an iPhone.
Practical value – solving problems (relevant to your target markets).
Stories – incorporate brand into Trojan horses that are ear worms.
General Tools
A hashtag is a pound sign in front of a word or unspaced phrase which directs social media users to particular content.
Creative Commons has information on copyright licenses.
Use Google Alerts to create email alerts for the appearance of certain keywords. Google Analytics. Radion6 is a fee tool for listening on the Web.
(Refer to the Facebook Marketing post.)
Business-to-business networking. Contacts. 31% of online users 30 – 49 years of age use LinkedIn.
Content ideas: start a discussion in groups in which you’re a member based on a link to outside content; refer to articles you’ve written on other sites;
Photos: PNG, JPEG, or GIF; max size 2 MB. Image must be 646 x 220 pixels or larger. You can crop your image once it’s uploaded. Logo size 300 x 300 pixels; max size 4MB.
Short getting started video.
LinkedIn Company Page tips.
Google+
B2B and B2C.
Getting started on business Instagram. How to setup business Instagram. How to use Instagram. Article on Instagram tools. 55% of Instagram photographers are 18 – 29 years of age.
Profile photo: jpg that will be cropped into a 150 x 150 pixel circle
Edit your images and videos with filters and other creative tools (like Hyperlapse, Layout and Boomerang) available in the Instagram app. These effects give images that unmistakable “Instagram” look that people respond to.
Posts with hashtags or question marks have higher engagement levels; lower levels with exclamation points.
Post between 7pm and 12am Pacific time with a preference for Sunday, followed by Saturday and then Friday.
Bake magazine article on using Instagram.
April 2016 totally revamped site – including support for 31 languages as part of a global expansion plan. 42% of online women use the site, according to Salesforce, and 13% of online men do.
Pinterest business page setup. As Pinterest gets more commercial (the Etsy board to help Etsy vendors to sell products, for example), it’s Kosher to pin your own photos. You can post photos to Flickr or Intstagram and then pin. [Curtis points out that this is better than pinning to Shopify site; this avoid unduly slowing down the Shopify site.] Can set up Facebook to automatically go from a Facebook post to a Pinterest pin.
Pinterest blog post on repurposing images.
2017/01 Marketing Profs post: “Pinterest can be a great place to find new customers and leads, and the new year seems like a great time to finally start that Pinterest Business page you’ve been putting off. Need another nudge? Here are five reasons you should join the Pinterest business party:
- Buyable pins: Sell right through the platform.
- Rich pins: Six feature-rich Pins let users do things like download your app without leaving Pinterest.
- Promoted pins: Boost your content just like Facebook boosted posts.
- Analytics: Show what users like on your website based on what they pin on Pinterest.
- Widget builder: Provides easy-to-build widgets for your website and apps to drive traffic between them and your Pinterest page.”
YouTube
Videos.
Content: product showcase; team introductions; commercials
SnapChat
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140 character messages; photos don’t count in the character limit. Tweetdeck is a dashboard tool that makes Twitter easier to use. Use Twitter search to search for certain keywords. Hash tags (pound sign followed by unspaced text) are specific to Twitter.
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Actions
- Tweet your articles and blog posts
- Tweet content from your LinkedIn groups (as allowed)
- Retweet interesting articles
- Include hash tag to direct interested parties to the tweet.
Use a bitly account to monitor tweeted links.
Using Twitter how-to.
Vine
Vine is a video sharing service acquired by Twitter in October 2012.
Miscellaneous
Periscope
Live video. 18 – 24 years old.
Tumblr
Microblogging platform owned by Yahoo! How to use Tumblr article.
Absolut Vodka WhatsApp video.
Reference
Marketing with Social Media : 10 Easy Steps to Success for Business by Linda Coles, 658.872, Wiley, 2015
Contagious: Why Things Catch On by Jonah Berger, Wiley.
Facebook Marketing For Dummies by John Haydon, 658.872, Wiley, 2013
Dawn Boyer is in the Computer Lab, 2nd floor, Alameda Main Library, on Tuesdays and Wednesdays. Her specialty is Pinterest.
Sites to consider across social media platforms:
- Beanfield’s Snacks: Twitter, Facebook, Instagram, Pinterest, LinkedIn corporate, LinkedIn co-founder,