From the 2012 September 11 edition of Food Business News an article on PepsiCo’s snack segmentation strategy, the US premium salty snack market is $2B.
From the 2012 September 17 print edition of the Christian Science Monitor “Prime Numbers” column, the Organic Trade Association says that the current size of the US organic, fresh produce market is US$11B – up 12% from 2010.