Guidelines
Personalize (ex. “you”).
Use your conversational style.
Include one and only one mail goal – one question, outcome, or request.
Stats
40% of US adults never read marketing emails.
Email outcomes: 4% get clicked, 22% get opened, and 78% get nothing.
$38 return on every $1 spent on email marketing. Email is 40x more powerful than Facebook and Twitter combined.
Personalized subjects have a 28% high
Reference
An email marketing article appeared in 2016 September 20 Marketing Profs.