Guidelines
Landing Page
Encourage potential contacts to interact longer with you via your site:
- “CTA button” – captures contact information. With the thank you for providing contact information, offer a link to a specific page in your website, an e-book download, or a video.
- Qualify a lead by offering web site links before collecting contact information.
- Provide bonus content below “the scroll line” (keeping the above the scroll line content tight).
References
An article on landing pages appeared 2016 September 19 in Marketing Profs.