2017/5/17 Notes on the Skill Nibble on Social Media for Your Food Business conducted by Christina at Food Craft Institute in Oakland.
Don’t have to be on all the social media sites – but reserve the handles in case you change your mind.
Get your social media followers on to your email list (since you have full control over the list but not over the social media sites).
Food business social media statistics:
Facebook: 1 to 2 posts / day; optimal is 1 per day, 1 – 4pm.
Instagram: 1 to 3 posts / day; optimal is 1 or 2 per day, post 1 8 – 9am, post 2 (curated) 2am (pm??).
Business account analytics will guide you in choosing number and timing of posts (and whether to post at all].