Nutriate Social Media Plan
Purpose
Guide Nutriate’s social media activities.
Objectives
(need to add 3, 6, and 12 month milestones and desired outcomes)
- Grow prospect base (obtain new-to-Nutriate customers)
- Increase sales
- Convert social media followers into emailed newsletter subscribers
- Generate nutriate.com visits
- Create customer stickiness and encourage repeat / recurring business
- Establish socially conscious reputation
- [brand exposure?]
Target Markets
- US-based female business travelers
- US-based white collar mothers 30 – 60
- US-based gay business travelers
- [WCS dancers going to dance conventions]
SWOT Analysis
Strengths
xx
Weaknesses
xx
Opportunities
xx
Threats
xx
Schedule
Initially 3 posts per week. Use business account analytics to refine number and timing of posts (including zero posts) to each social media channel.
Facebook: 1 per day, 1 – 4pm
Instagram: 1 original post per day, 8 – 9am; 1 curated post per day, 2pm
Content
Content Plan
Target market’s BIGGEST problem need, or desire. Articles to write. Off-message questions. Themes for the quarter. Useful videos. Useful websites.
Content Rules
- <17 word sentences
- conversational style
- personal pronouns: you, we, us
- prioritize importance to target audience
- one main idea per paragraph; short paragraphs are okay
- use active voice
- check readability with MS Word Readability Statistics. Aim for 6 – 10th grade level [even for Nutriate target audiences??]
- white space
- 4 – 10 word headline, bold
- 14 – 20 word summary
- subheads, bold
- bullets
Rules of Engagement
- Keep it clean.
- Be respectful.
- Don’t argue.
- Don’t use anonymity as a shield.
- Err on the side of good taste.
- Differentiate between facts and opinion.
Odds and Ends
Listening post.