Nutriate Product Names

(See the What’s In a Name? post for commentary on the company name ‘Nutriate’.) 1H2016 Nutriate Business Travel Kit, Nutriate Office Kit, and Nutriate Meeting Kit. Ruled out: kit, box This avoids confusing our ready-to-eat or heat shelf stable meals and snack with the companies like Blue Apron that deliver prepped ingredients, ready-to-cook; or with…

Event Dates

2016 Jan 18 – MLK Jr Day Feb 7 – Super Bowl 50, Santa Clara Feb 9 – Fat Tuesday / Mardi Gras Feb 11 – 14 – Capital Swing dance convention Feb 14 – Valentine’s Day Feb 15 – Presidents’ Day Mar 14 – Pi Day Mar 15 – Apr 4 – March Madness,…

Omega-3 and Dry Eye

Chia Seed Oil 1T chia seed oil = 14g; ~65% omega-3 = 9.1g Algae Oil Based on Nordic Naturals Algae Oil: one serving is 1.5ml with 630mg of omega-3; 1T (14g) = 5.9g omega-3 EPA = 5.9g * .317 = 1.9g DHA = 5.9g * .556 = 3.3g  

Meaning of Natural

The US FDA is currently considering a definition for the term “natural”.  GMA (Grocery Manufacturers Association) and US federal courts have been prodding the FDA for clarity.  On 2016 May 10, the closing date of the FDA’s comment period, the GMA suggested a three-tier system: All or 100% natural Natural Made with natural ingredients The…

Expenses

Employee (See Expense Reports) State of CA CRV CRV (California Redemption Value) and CRV tax is owed monthly to the State of CA.  The reporting period is the 16th of a month through the 15th of the next month.  Reporting is done through DORIIS.  CRV applies to beverages in aluminum (or bimetal) cans (such as…

Reduce Reuse Recycle

StopWaste.org x US EPA brochure Recycle Where x In Alameda County Styrofoam (non-organic) peanuts to the UPS Store in Marina Village Organic peanuts in the green bin Cardboard in the blue bin Bubble wrap and other plastic films to Target near Webster (as well as Safeway stores) (or Handle With Care at South Shore) Batteries…

Facebook Marketing

(Refer to the Social Media post for creating a social media marketing plan, general tools, and tips on other forms of social media.) User Profile Among Facebook’s adult users, 74% are college graduates.  58% of adults online use Facebook, and 78% of Facebook users use it daily. Updates “Join us on Facebook!” FB-only event With…

Nutriate Contacts

Email Using Google mail (gmail) we have user ids (such as pegordon@nutriate.com and cnpaige@nutriate.com), aliases, and groups (which are set to send to and receive from multiple user ids).  Google group setup at the Google Apps post.  Since an aliases can only be associated with a single user id, we use groups for most generic…

Product and Vendor Selection Criteria

Product Great taste and texture Nutritional profile exceeds category norms.  (High in fiber, healthy fats, and vitamins; moderate in sodium, carbs, and calories; low in sugars and unhealthy fats. Protein is only a secondary consideration.) All ingredients are at least minimally acceptable; no HFCS or sucralose; known support okay.  (See Ingredients to Avoid post.) At…