WFFS SFA, Specialty Food Association. 2024 2023/11/3 2023/11/28 Charged 5 x $59 on 2023/11/28 (and 1 x $59 on 2023/11/3) though only had 4 (+ 1) receiving registration notices. There were difficulties in completing the online registrations which presumably led to the erroneous double registration. W24E05. pegordon, WinterFest1! UBMeEvents.com 9am to 5pm EST, 864-342-6390; M…
Category: Marketing
Social Media Plan
Nutriate Social Media Plan Purpose Guide Nutriate’s social media activities. Objectives (need to add 3, 6, and 12 month milestones and desired outcomes) Grow prospect base (obtain new-to-Nutriate customers) Increase sales Convert social media followers into emailed newsletter subscribers Generate nutriate.com visits Create customer stickiness and encourage repeat / recurring business Establish socially conscious reputation…
Social Media Skill Nibble
2017/5/17 Notes on the Skill Nibble on Social Media for Your Food Business conducted by Christina at Food Craft Institute in Oakland. Don’t have to be on all the social media sites – but reserve the handles in case you change your mind. Get your social media followers on to your email list (since you…
Local Dance Advertising
Setup Confirm with contact. Select 3 – 5 products to share. Variety within each month and from month to month; select items that are close to or have recently expiring (but which are part of product lines that we are continuing to stock); and reasonably convenient to serve. If doing more than one monthly dance…
Getting Your Product on Shelves
Allison (Alli) Ball led a ‘Skill Nibble’ titled “Getting Your Product on Shelves, The Buyer’s Guide” at the Food Craft Institute on 2017/02/15. She offers $150 / hour private consultations. Pitching to Wholesale Buyers Pricing Ordering and Delivery Promotional Materials Case Count and Minimums Pricing Scenarios / questions you need to be prepared to address…
Dance Conventions
Tools Point of Sale POS app support is including in the Shopify Pro plan used by Nutriate. On an Apple device, go to the App Store, search for ‘shopify pos’, GET and INSTALL the app from Shopify Inc (not the Square app), and OPEN. Login to Shopify POS with your Shopify email ID and password….
Homemade For Sale
Notes from Homemade For Sale : How to Set Up and Market a Food Business From Your Home Kitchen by Lisa Kivirist & John D. Ivanko; homemadeforsale.com; 664.00681. Also see ECOpreneuring. Mail services: MailChimp (mailchimp.com), Constant Contact (constantcontact.com), and Emma (myemma.com). Website: company name, products, contact info, order forms, backstory. Your personal story – differentiate…
Web Site
Guidelines Landing Page Encourage potential contacts to interact longer with you via your site: “CTA button” – captures contact information. With the thank you for providing contact information, offer a link to a specific page in your website, an e-book download, or a video. Qualify a lead by offering web site links before collecting contact…
Email Marketing
Guidelines Personalize (ex. “you”). Use your conversational style. Include one and only one mail goal – one question, outcome, or request. Stats 40% of US adults never read marketing emails. Email outcomes: 4% get clicked, 22% get opened, and 78% get nothing. $38 return on every $1 spent on email marketing. Email is 40x more…
Facebook Marketing
(Refer to the Social Media post for creating a social media marketing plan, general tools, and tips on other forms of social media.) User Profile Among Facebook’s adult users, 74% are college graduates. 58% of adults online use Facebook, and 78% of Facebook users use it daily. Updates “Join us on Facebook!” FB-only event With…