General (Also see the Food Media post.) 2016 June 7 Marketing Profs infographics on social media usage. Of adults online, 58% use Facebook, 23% LinkedIn, 22% Pinterest, 21% Instagram, and 19% use Twitter. Best Websites. Sharing Motivations Social currency – look good, smart, funny, and in the know. Gamification or first to answer. A little…
Category: Marketing
About Us
Penelope Everall Gordon On a tour of China in Fall of 2014, out of 24 experienced travelers I was the only one who did not experience some form of gastrointestinal distress. As I was handing out items from my personal travel kit* along with advice to my fellow travelers, I realized that the kit was…
Old Copy
Staying Healthy on the Road The Nutriate Business Travel Kit will help you stay healthy on the road – whether you’re attending yet-another-rubber-chicken-conference or taking a if-it’s-Thursday-it-must-be-Shanghai tour. Each travel kit will contain food and/or body care products along with usage advice tailored to your travel plans. With these travel kits you can much better…
Charities
Food Business / Kitchens Alameda Point Collaborative (APC) and Alameda Food Bank have created Food Shift to build a commercial kitchen at Alameda Point and to then staff it with APC residents. The residents employed get job training and the APC as a whole gets meals prepared from surplus food – that would otherwise go…
Food Marketing Data
2016 October 2016/10/10 Per the president of the General Mills cereal division, RTE cereal is in 90% of all households and 94% of millennial households. Millennials eat cereal as a snack as well as a breakfast. September 2016/09/09 US home delivered meal kit business is $1.5B. Hershey’s partners with Chef’d to offer dessert kits that…
NatureBox
NatureBox (San Carlos, CA) is closer to Nutriate than the rest of what we’ve seen… but still some differences. NatureBox appears to be snacks only and it’s not in packaging that would be convenient to carry into a conference, offsite meetings, trade show, or training session. (Their web site says that they’re for home and…
Certifications
USA USDA Organic NOP (National Organic Program) Non-GMO Project Verified Greenstar AVA, American Vegetarian Association CGMPs Current Good Manufacturing Practices, laid out by the FDA; COOL, Country of Origin Labeling (or mCOOL, mandatory COOL), was first legislated as part of the 2002 Farm Bill; its coverage was expanded in 2008 and 2013. EPA Green Power…
Marketing Messages
1H16 From the early May Ben & Jerry’s email: “Values Led Sourcing”: non-GMO, cage-free eggs, fair trade, responsibly sourced packaging, and caring dairy. From a Prepared Foods survey: Food safety, Organic / natural, Preventive health (preventing Alzheimer’s, cancer), Palliative health (managing diabetes, celiac, obesity), Sustainable / eco-friendly / fair trade, GMOs, Removing partially hydrogenated oils…
What’s In a Name?
nu is the Romanji for a Japanese kana Nu is the 13th character in the Greek alphabet, written ‘Nv’ (or sometimes as ‘Ny’) Nu is the ancient Egyptian deity for the primordial watery abyss. nutrire – Italian verb meaning to feed or nourish; or to be nourishing. From Latin nūtrīre. nutriate – Second-person plural present…
Nutriate Market Data
From the 2012 September 11 edition of Food Business News an article on PepsiCo’s snack segmentation strategy, the US premium salty snack market is $2B. From the 2012 September 17 print edition of the Christian Science Monitor “Prime Numbers” column, the Organic Trade Association says that the current size of the US organic, fresh produce…