Marketing Messages

1H16

From the early May Ben & Jerry’s email: “Values Led Sourcing”: non-GMO, cage-free eggs, fair trade, responsibly sourced packaging, and caring dairy.

From a Prepared Foods survey: Food safety, Organic / natural, Preventive health (preventing Alzheimer’s, cancer), Palliative health (managing diabetes, celiac, obesity), Sustainable / eco-friendly / fair trade, GMOs, Removing partially hydrogenated oils and trans fats, 2015 Dietary Guidelines.  My response to question regarding Nutriate’s purpose: “Minimally processed whole foods made using sustainably produced ingredients.”

From a New Hope Network article on preparing for Natural Products Expo West 2016 at the Anaheim Convention Center, “Is it hard to find places to eat while at Natural Products Expo West?
There are restaurants nearby (think Cheesecake Factory, Anaheim Brewery, Joe’s Crabshack) but they fill up quickly. If you’re planning a dinner outing or team meal, call ahead and reserve space. If you need a quick bite to eat, the Hilton Food Court across from the convention center might satisfy your need.”

“Conscious Eating” from the 2016 March 19 Conscious Eating Conference in Berkeley.  Speakers will “share their ideas about the best food choices to make for the planet, ourselves, and other animals. The conference will explore the ethics of eating and the effect that each food choice has, and why it matters.”

2H15

Nutriate offers great tasting products with healthful nutritional profiles from suppliers who are socially and environmentally responsible.  Flavors of giveback range from contributing time to a local food bank to donating a percentage of profits to organizations working to provide clean water to farming communities in developing countries.

Giveback example: “Founder [of Dang Foods] Vincent Kitirattragarn views business as a vehicle to improve the world.  Each year the company makes a donation to a different cause that’s relevant to employees’ lives.  In 2013, Dang donated proceeds to devasted coconut farms in the Philippines following a typhoon; 2014 involved work with Last Mile Health fighting Ebola in Liberia.  This year, the donation went to Boston Children’s Hospital.  ‘Financial success alone is an empty pursuit,’ he says.  ‘Real fulfillment comes from improving communities.'”

1H15

Be more healthful on the trip.

Meal augmentation.

Supplements come under complementors.

Wellness / fitness instead of ‘weight management’.

http://www.drinkpositiveenergy.com/info/

Source: *The USDA Center for Nutrition Policy and Promotion

• Eating a diet rich in fruits and vegetables as part of an overall healthy diet may reduce risk for heart disease, including heart attack and stroke.
• Fruits are sources of many essential nutrients that are underconsumed, including potassium, dietary fiber, vitamin C, and folate (folic acid).
• Eating a diet rich in some fruits and vegetables as part of an overall healthy diet may protect against certain types of cancers.
• Vitamin C is important for growth and repair of all body tissues, helps heal cuts and wounds, and keeps teeth and gums healthy.

Source: *Recent study published in Nature Neuroscience a team at Johns Hopkins University showed an “improvement in memory function resulting from caffeine.” *January 2012 – Diabetes, Metabolic Syndrome and Obesity Journal
Healthy benefits from natural caffeine: boosts physical energy, increases alertness and attention, improves memory function, contains antioxidant properties, green coffee bean has promising weight loss properties