About Us

Penelope Everall Gordon

On a tour of China in Fall of 2014, out of 24 experienced travelers I was the only one who did not experience some form of gastrointestinal distress.  As I was handing out items from my personal travel kit* along with advice to my fellow travelers, I realized that the kit was the food business idea for which I’d been looking; I wrote the first draft of the Nutriate business plan October 31, 2014 en route to Hong Kong.

* I’ve been a vegetarian for over 20 years, making the switch coincidentally shortly after I moved to Austin, Texas.  My primary motivation was to reduce my environmental footprint by eating lower on the food chain.  Since I grew up in the San Francisco Bay Area eating a variety of ethnic cuisines and a diet rich in vegetables and fruits, dropping meat from my home cooking was easy; not so easy was maintaining a healthful diet while traveling.  I quickly learned that the ubiquitous plate of steamed vegetables and plain pasta could be greatly enhanced with a little balsamic vinegar, spices, and flaxseed meal; thus the progenitor of the Nutriate Business Travel Kit was born.

My favorite meal in China: food performance art at a Buddhist restaurant in Beijing, our first night in China.

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Dad’s favorite meal in China: a big bowl of noodle soup for less than US$1 in a cafeteria-style restaurant in Guilin

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