(Refer to the Social Media post for creating a social media marketing plan, general tools, and tips on other forms of social media.)
User Profile
Among Facebook’s adult users, 74% are college graduates. 58% of adults online use Facebook, and 78% of Facebook users use it daily.
Updates
- “Join us on Facebook!”
- FB-only event
- With Twitter integration enabled, in the first 140 characters of a post, include a hash tag (pound sign) followed by unspaced text to direct interested parties to the tweet.
April 2016 FB added ability to publish < http://instantarticles.fb.com”>Instant Articles. Setup info: http://www.socialmediaexaminer.com/how-to-use-facebook-instant-articles-for-business/ .
News topics: what happening in food industry; Nutriate announcements; funny stories; Nutriate blog; photos and videos of Nutriate products.
Load a cover photo: 851 x 315 pixels. ‘Add a Cover’ button on the right side of the page. Cover can’t be > 20% text. (MarketingProfs recommends loading a product photo into the hero or large image space and then changing at least quarterly.)
Context
B2C. Social networking. Over 1B users. 50% of active users log on daily. Average user has 130 FB friends. Fastest growing demographic is women over 55.
Setup
Initial Setup
If you don’t already have a Facebook account, then get one. Then go to www.facebook.com/pages/create.php (in a browser the accepts cookies). This enables the creation of a Page (which is preferable to creating a Profile for a Group). (Create a Business page under the Brand, product or organization category and run it off of a personal profile.)
- Select ‘Company, Organization or Institution’
- Under ‘Category’ select ‘Retail and Consumer Merchandise’
- Under ‘Company Name’ enter “Nutriate” (Be thoughtful about the name since it’s very hard to change once you have over 100 fans/likes.)
- Click ‘Get Started’ button (which accepts terms)
In the next window, enter the company description, www.nutriate.com, and the Facebook name (such as “Nutriate” or “NutriateCorp”). The resulting URL will be of the form http://www.facebook.com/NutriateCorp.
After ‘Save Info’, skip the liking and posting for now.
Unpublish: click ‘Edit Page’, ‘Edit Settings’, ‘Unpublished’.
Further Setup
Click ‘Edit Page’, ‘Update Info’.
Load a profile photo: at least 180 pixels wide, basically square: click the ‘Upload From Computer’ link – or the ‘Import From Website’ link; click the ‘Open’ button. (MarketingProfs recommends loading the logo into the small image holder.)
Load a cover photo: 851 x 315 pixels. ‘Add a Cover’ button on the right side of the page. Cover can’t be > 20% text. (MarketingProfs recommends loading a product photo into the hero or large image space and then changing at least quarterly.)
Mouse over profile picture and click the ‘Edit Profile Picture’ link. From the drop-down menu, click the ‘Edit Thumbnail’ button. In the pop-up window, drag or scale the image. Click ‘Save’.
Adding / Removing Page apps: click ‘Edit Page’, ‘Apps’ on left side of screen, ‘Edit Settings’ below the tab to add or remove, ‘OK’. Remove unused apps. The order of all of the tabs except ‘Photo’ can be rearranged.
Adding Admins: click ‘Edit Page’, ‘Manage Admin Roles’, enter email or name, select level of admin access, ‘Save’ and enter password. If you add another Admin, make sure that person likes your page AND their likes (at least for that page) are PUBLIC. (Add other trusted Facebook users as admins.)
Be sure to include a simple link to nutriate.com.
Enable tagging and sharing: click ‘Edit Page’, ‘Manage Permissions’, select all of the ‘Posting Ability’ and ‘Tagging Ability’ options, ‘Save Changes’. ‘Allow Replies to Comments’ on the ‘My Page’ option, ‘Save Changes’.
Get update via email address: ‘Mobile’ in the left-hand sidebar, note the email address displayed, enter that email address into your mobile phone as the contact “Nutriate”. Update via email: from mobile send an empty (other than photo and/or video attachments) email to “Nutriate” with the update as the subject line.
Reveal tabs are built into many apps to restrict certain content to fans.
Enter “instagram feed tab for pages” in the top search field. Click on the ‘Use Now’ button on the result in the Apps section. Click on the radio button to the left of the Facebook pages to add the Instagram feed and then click on the ‘Add Instagram feed tab’ button. Log in using the Nutriate (or other business) Instagram username and password. Click on the ‘Authorize’ button when prompted.
Tools
Use the Facebook Ad tool as a research tool. Ex. How many of my target customers are already fans of my competitor’s FB page? Can research users by home location, age range, gender, language, relationship status, education, work, connections, and interests. psychographics as well as demographics
‘Invite Friends’ feature (on the right side of a FB page)
Later: www.shortstack.com . www.pagemodo.com . www.tabsite.com . tabmgr.com . www.vendorshop.social.com .
TabSite has a few free (ex. Image App and e-mail sign-up app) and several fee apps to enhance your Facebook page. Facebook Insights – free tool.
Reference
How to setup a Facebook business page article.
www.dummies.com/extras/facebookmarketing – Facebook Marketing for Dummies by John Haydon, 658.872, 2013
www.facebook.com/marketing ; ‘Resources’ tab contents. www.facebook.com/terms.php . www.facebook.com/groups/3422930005/ – search for conversations on FB apps. appbistro.com .
www.socialmediaexaminer.com www.insidefacebook.com
In my FB feed: Beanfields, World’s Best Cat Litter, SCD Probiotics, Field Roast Grain Meat,
Recommended FB business pages: Tom’s of Maine; LOFT; The Hallmark Channel (and the 2010 Meet my Mom campaign); Fuddrucker’s; 1-800-Flowers.com; Bordentown Guitar Rescue; Coca-Cola;
Other sites that have popped up in PEG’s feed: L.L. Bean; Numi; Primal Pet Foods; Blue Apron;